Sports Telecom is a privately owned company founded in year 1999/2000 by former Ferrari and McLaren F1 driver Stefan Johansson and researcher/journalist M.Sc. Björn Stenbacka.

Sports Telecom has since 2001 conducted several projects, some of them pure research projects, in Formula 1. It has been a learning path, a path of understanding brands, the rights business, markets, technology and consumer behavior.

Sports Telecom has had the opportunity to work with world class brands and world class technology companies. Sports Telecom has a unique knowledge and experience base that we offer the technology and sports industry.